N.A. Wochen-Post
1301 W. Long Lake Rd, Suite #108 • Troy, MI
48098
Telephone (248) 641-9944 • FAX (248) 641-9946
NATlONAL
ADVERTISING RATES
| Standard Size 1 Column
x 1 Inch = |
$21.50 |
| 1/4 Page 4 Columns
x 8 Inches = |
$645.00 |
| 1/2 Page 6 Columns
x 10 Inches = |
$1290.00 |
| Full Page 6
Columns x 21 Inches |
$2580.00 |
Volume Discount offered on an Annual Basis for Each Advertiser
6 times @ 5%
12 times @ 10%
26 times @ 15%
52 times @ 25%
GENERAL ADVERTISING COPY & CONTRACT POLICIES
Nordamerikanische
Wochen-Post rates are structured to allow heavy discounts
for advertisers who run every week since maintaining
a regular presence before the buying audience provides
maximum ad response.
Frequency discount rates are most heavily discounted,
for advertisers able to commit to consecutive insertions
Ads are charged based on the frequency for which the
advertiser has contracted, from one to 52 weeks.
Once and twice per month contracts offer maximum flexibility
and still insure a discount from the base rate. Ads
run less than 6 times are charged at the base or onetime
insertion rate.
Price is determined by the Real number of inches
run in a given issue, which may not fall below 2 inches.
Ads not fitting one of our standard sizes are charged
for the number of column inches purchased.
DEADLINES
N.A. Wochen‑Post
is published every Saturday. Space reservation and
copy deadline for display advertising is 5 P.M. Thursday,
one week prior to publication. Deadline for camera
ready ads (meaning absolutely no typesetting or camera‑work
is required), is noon Friday. Cancellations cannot
be accepted after the 5 P.M. Friday deadline.
PAYMENT TERMS
Payment in advance,
by 5 P.M. Friday prior to publication, is required
of all advertisers until credit can be established.
Clients granted credit are required to pay upon receipt
of invoice. A 1.5% service charge per month is added
to any account with a balance outstanding 30 days
from the date of invoice.
In the event of an advertiser breaking a Contract
short rate billing will occur, and the advertiser
will be rebilled at the rate reflective d the ads
actually run.
The N.A. Wochen-Post reserves the right to revise
its advertising rates at any time. Announcement of
an increase shall be made 30 days in advance to contract
advertisers. Advertising contracts protect only the
frequency discount level for the advertiser, not the
price. All space is billed by the rate card in effect
at time of insertion.
The N.A. Wochen-Post will accept payment via Check,
Visa, MasterCard or Discover. Foreign customers may
pay directly into our German bank account upon request.
Should payment to the N.A. Wochen-Post be returned
(NSFs, etc.) the advertiser will be charged an additional
$25, due immediately. Future advertising must be
paid for with cash or certified check.
AGENCY DISCOUNTS
All rates listed,
including special fees and premiums, are gross. A
15% commission from gross rates only is granted to
recognized, accredited advertising agencies, provided
that the account is paid in full within 90 days of
publication.
Commission is not allowed on cost of color, artwork,
conversion charges, reprints, or non‑display
classified advertising.
Advertisers are held responsible for advertising space
charges and associated production fees in the event
an advertiser’s agency defaults on payment due the
N.A. Wochen-Post.
GENERAL POLICIES
Publisher reserves
the right to revise, reject or omit any advertisements
at any time.
Errors do happen. It is standard newspaper policy
to grant credit only if an error obviously and materially
affects the drawing power of the ad. This is also
the policy of the N.A. Wochen-Post. Full credits are
rare, and in no case can our liability exceed the
cost of the space actually occupied. All credits will
be applied toward the next advertisement placed.
No refunds will be made. Should an advertisement fail
to appear in the publication as specified in contracted
agreement due to the fault of the publisher, the N.A.
Wochen‑Post will publish the ad in the next
consecutive issue. No other restitution is implied
or expressed.
It is understood and agreed that the forwarding of
an order or copy constitutes an acceptance by the
advertiser and agency of all terms and conditions
of the current N.A. Wochen‑Post rate card and
contract.
The N.A. Wochen‑Post attempts to fulfill position
requests but assumes no responsibility for failure
to do so.
Advertiser and his agent(s) acknowledge that Publisher
shall not be liable for its failure, for any cause,
to print, publish or circulate all or any part of
any issue in which advertiser’s advertisement is
contained.
Advertiser and agency agree to indemnity, defend and
save harmless the publisher from any and all liability
for content of advertisements printed (in cluding
text, illustrations, representations, sketches, maps,
trademarks, labels or other copyrighted matter),
or the unauthorized use of any person’s name or photograph,
arising from the publishers reproduction and publication
of such advertisements pursuant to the advertisers
or agencies order.
Advertising set to resemble news matter must carry
the word “advertisement” at the top of the advertisement
Type for heading, text, etc.., shall not be the same
as used in N. A. Wochen‑Post editorial copy.
RATE QUALIFICATlON
Retail advertising rates
are available to advertisers who sell directly to
the public through one or more retail stores which
they own and operate in Publisher’s normal area of
distribution. All other business advertisers qualify
for national advertising rates only. Retail and classified
advertising rates are available upon request.
Artwork
| Color - B/W plus
one color |
$125
|
| Color
- full process color |
$350
(plus stripping and separations). |
All basic production
work, including design, typesetting and layout, is
free.
85 line screens are required for B/W and process color/
Right reading, emulsion down negatives with 3M color-key,
chromalin proof or match print required for process
color.
Our in-house art and production service, is available
to all advertisers to provide finished artwork.
Release Fees
The N.A. Wochen-Post
holds copyright to all ads produced by the N.A. Wochen-Post,
but encourages reproduction of its ads in other media.
Release fees of $25 for ads of a quarter page or less
and $35 for ads larger than a quarter page will be
charged to the advertiser.
MECHANICAL SPECIFICATIONS
